Fila REGA NF sneakers

Fila is an iconic sportswear brand with a rich history that began in 1911 in Biella, Italy. Originally established by the Fila brothers to manufacture textiles for local townspeople, the brand eventually transitioned into high-performance sportswear, gaining global recognition in the 1970s through its association with tennis legend Björn Borg. Today, Fila is recognized for its blend of Italian heritage and contemporary street style, producing a wide range of athletic shoes and apparel.

In a significant shift of ownership, the brand was acquired by Fila Korea in 2007, which purchased the global rights from the previous holding company. This move effectively moved the brand's global headquarters from Italy to Seoul, South Korea. As of 2026, Fila Holdings Corp. remains the ultimate owner, managing the brand's global strategy and licensing. Production is diversified across several countries to meet global demand, with manufacturing facilities primarily located in China, Vietnam, and Indonesia, while design influences still draw from its European roots.