Hama Beads

Hama is a globally recognized brand specializing in creative bead products, most famous for its 'Ironing Beads.' The brand was established by Malte Haaning, who founded Malte Haaning Plast A/S in 1961. Originally focused on producing plastic straws and other household items, the company shifted its focus to creative toys in the 1970s, leading to the development of the iconic bead-and-pegboard system that allows children and adults to create colorful mosaic patterns.

To this day, the vast majority of Hama products are manufactured in Nykøbing Mors, Denmark. The company takes pride in maintaining its production locally to ensure high standards of quality and safety, adhering to rigorous European toy safety regulations. This localized manufacturing strategy has helped the brand maintain its reputation as a premium name in the hobby and craft sector.

Ownership of the brand remains within the family lineage. Malte Haaning Plast A/S is still a privately held Danish company. The brand has expanded its reach to over 50 countries worldwide, often working with local distributors to bring its educational and artistic products to a global audience while remaining rooted in its Danish heritage.