NJIE NA-BE Aloe Vera Original

NJIE NA-BE is a popular line of aloe vera beverages marketed primarily in Northern Europe. The brand was founded in Sweden by Assan Njie, a professional mixed martial artist who transitioned into the beverage industry by focusing on functional health drinks. The NA-BE line is distinguished by its high aloe vera content (50%) and is specifically formulated to cater to health-conscious consumers seeking natural hydration alternatives.

While the brand identity and the parent company, NJIE Group, are Swedish, the production of their aloe vera drinks is primarily located in South Korea. South Korea is the global leader in aloe vera beverage manufacturing due to specialized technology and access to high-quality ingredients. NJIE remains an independent company headquartered in Gothenburg, Sweden, managing a portfolio that also includes the well-known ProPud protein products.