Asevi Gel Activo laundry detergent

Asevi is a prominent Spanish brand specializing in household cleaning and laundry products. It was founded in the 1950s by Pons Químicas, a family-owned company based in Xàbia (Alicante), Spain. The brand has grown significantly to become a household name in Spain and has expanded its presence into international markets.

The manufacturing for Asevi Gel Activo and its wider product range primarily takes place in its own facilities in Spain. The company prides itself on local production, which allows for strict quality control and adherence to European environmental standards. The brand is well-regarded for its distinctive scents and effective cleaning formulas.

As of the current projections for 2026, Asevi remains under the ultimate ownership of Pons Químicas. The company remains a private, family-run business, maintaining its independent status in a market often dominated by large multinational conglomerates. This ownership structure has allowed the brand to maintain its core values of quality and proximity to the Mediterranean lifestyle.