Hitschies Saure Drachenzungen Energy Zero

Hitschies Saure Drachenzungen Energy Zero is a soft drink inspired by the famous sour fruit gum strips of the same name. The product is a relatively recent brand extension into the functional beverage market, aiming to capture the flavor profile of the iconic candy in a liquid, caffeinated form.

The Hitschies brand belongs to Hitschler International GmbH, a traditional German family business with a long history in the confectionery industry. Founded in the 1920s and established under the Hitschler name in 1946, the company is headquartered in Cologne. While Hitschler remains a mid-sized, independent entity, the beverage line is typically produced in Germany through licensing or contract manufacturing to ensure local quality standards and efficient distribution within the European market.