AuRum Hass avocado

AuRum is a premium brand specializing in avocados, notably the popular Hass variety. While the brand is managed through Spanish distribution networks, the avocados themselves are sourced from a variety of global origins depending on the season, including major producers like Peru, Mexico, and Chile, as well as domestic production in Spain (Málaga/Granada region).

The brand is owned by the Spanish group Tropical Millenium, which was founded in 2002. They focus on the selection, ripening, and packaging of tropical fruits, marketing under the AuRum label to signify high-quality, ready-to-eat produce. The company maintains its headquarters and primary logistics operations in Axarquía, Spain, serving as a key player in the European fruit supply chain.