Matriket Svensk Hushållsost

Matriket is a private label brand owned by the German retail giant Lidl, specifically developed for the Swedish market to highlight products made with Swedish ingredients. This 'Hushållsost' (household cheese) is a traditional Swedish semi-hard cheese with a mild and creamy flavor. To carry the 'Från Sverige' (From Sweden) label and the Matriket branding, the product is manufactured in Sweden using 100% Swedish milk.

The brand was launched by Lidl Sweden to compete with established local dairy brands by offering high-quality Swedish produce at lower prices. While the product is quintessentially Swedish in its origin and production, the ultimate ownership lies with the Schwarz Group in Germany, which operates the Lidl supermarket chain globally. This reflects a strategy of combining local sourcing with international corporate ownership.