Normal Vand Hindbær & Lime sparkling water

Normal Vand is the private-label beverage line of the Danish retail chain, Normal. This specific product is a sparkling water flavored with raspberry (hindbær) and lime, packaged in a 0.5L PET bottle. The brand focuses on providing everyday essentials at fixed low prices, often utilizing simple, direct branding that translates to "It's Just Water."

Originating in Denmark, the product is primarily manufactured within the country to supply its extensive network of stores across Northern and Central Europe. The brand belongs to Normal A/S, which was founded in Silkeborg, Denmark, in 2013. The ownership structure has evolved, with a significant majority stake now held by Anders Holch Povlsen through his investment company Heartland, ensuring the brand remains under Danish ownership and direction as it expands internationally.