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Alibi Max is a popular chocolate-covered wafer bar that features layers of crispy wafer, caramel, and rice crisps. It is a well-known snack brand within the portfolio of Şölen, one of Turkey's largest and most innovative confectionery manufacturers. The product is designed to compete in the high-energy snack market, offering a blend of textures and sweet flavors.
Since its introduction, Alibi Max has expanded its presence from the Turkish domestic market to international retailers across Europe, the Middle East, and Asia. The brand is managed entirely by its original creator, Şölen Çikolata, which maintains high-tech production facilities in Gaziantep and Istanbul to ensure global distribution standards.
As of 2024 and looking toward 2026, the brand remains under the private ownership of the Çoban family through Şölen. The company continues to focus on global expansion, positioning Alibi Max as a flagship product in their chocolate bar category alongside other major brands like Luppo and Biscolata.
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