Morrisons Selection Seedless Grapes

Morrisons Selection Seedless Grapes are a premium fresh produce offering from Wm Morrison Supermarkets Limited, one of the United Kingdom's largest grocery retailers. The 'Selection' sub-brand represents Morrisons' commitment to sourcing high-quality, hand-picked varieties known for their crisp texture and sweet flavor profiles.

As fresh produce is highly seasonal, the country of origin varies throughout the year to ensure constant availability. Common sourcing locations include Spain, South Africa, Chile, and Egypt, depending on which region is currently in harvest. The product is typically packaged in the UK by Morrisons' own vertically integrated manufacturing arms or trusted fresh produce partners.

Morrisons has a unique business model compared to other UK retailers, as it owns much of its own supply chain, including farms and food processing sites. The brand remains a British staple, headquartered in Bradford, West Yorkshire, and is currently owned by the American private equity firm Clayton, Dubilier & Rice (CD&R), which completed its acquisition of the chain in late 2021.