Tenor GIF platform

Tenor is a leading GIF search engine and database, primarily known for its mobile platform and integration into various messaging apps. Originally launched as Riffsy, the company focused on creating a keyboard for GIFs, which quickly gained popularity on both iOS and Android platforms. The service provides a vast library of animated images, allowing users to express emotions and reactions digitally.

In 2018, Google acquired Tenor to enhance its image search capabilities and integrate the GIF library into Google Images and Gboard. While the brand remains distinct, it is now an integral part of the Google ecosystem. The platform's infrastructure and software development are primarily centered in the United States, serving a global user base through cloud-based distribution.