Bom Bril steel wool

Bom Bril is one of Brazil's most iconic cleaning brands, legendary for its long-running advertising campaigns. Founded in 1948 in São Paulo by Ferreira de Sá, the brand became a household staple, synonymous with steel wool pads used for polishing and cleaning kitchenware. Over the decades, it has expanded its portfolio to include a wide range of household detergents and surface cleaners.

The product is primarily manufactured in Brazil across various industrial plants owned by the company. As of 2024 and looking toward the future, the brand remains under the management of Bombril S.A., which is a publicly-traded Brazilian company. The ownership structure has remained largely domestic, representing a major piece of Brazil's industrial heritage in the fast-moving consumer goods sector.