Candy Collection pick 'n' mix tub

Candy Collection is a well-known Icelandic retail brand specializing in pick 'n' mix sweets. The brand is synonymous with the vibrant self-service candy stations found in grocery stores across Iceland, offering a vast array of gummies, chocolates, and licorice. The packaging, characterized by its colorful vertical stripes, is a staple in Icelandic cinema and home snacking culture.

The brand is owned by Nóa Síríus, Iceland's largest and oldest confectionery manufacturer. While Nóa Síríus produces a significant portion of the candy locally in Reykjavík—particularly their famous Icelandic licorice and chocolate products—the pick 'n' mix selection also includes imported sweets from various European manufacturers to provide a diverse range. Nóa Síríus itself was acquired by the Norwegian conglomerate Orkla in 2021, placing the brand under one of the largest consumer goods umbrellas in the Nordic region.