Arnott's Shapes BBQ

Arnott's Shapes BBQ are one of Australia's most iconic savory snacks, renowned for their distinctive 'baked on' flavor and unique crunchy texture. The BBQ variety, often considered a cult favorite, is distinguished by its orange-red seasoning and thin, savory biscuit base. The product has long been a staple in Australian households, maintained by a commitment to local production and traditional recipes that have remained largely unchanged for decades.

The brand's history is deeply rooted in Australian culture, originating from the Arnott family’s bakery business established in the mid-19th century. Today, the manufacturing primarily takes place at Arnott’s production facilities in Australia, specifically at their large-scale bakery in Huntingwood, New South Wales. This local manufacturing ensures that the product maintains its specific regional taste profile and quality standards.

Ownership of the brand has transitioned from a family-run business to a global entity. After a long period of ownership by the American food giant Campbell Soup Company, Arnott's was acquired by the US-based private equity firm Kohlberg Kravis Roberts (KKR) in 2019. Under the stewardship of The Arnott's Group, the brand continues to focus on its Australasian heritage while expanding its reach under international investment management.