Fire of Istanbul Orange Gazoz

Fire of Istanbul is a beverage brand that draws its cultural inspiration from Turkey, specifically targeting the international market with traditional Turkish-style 'Gazoz' (soda). While the branding features iconic Istanbul landmarks like the Galata Tower and the Bosphorus Bridge, the product is part of a portfolio managed by European beverage specialists.

Technically, Fire of Istanbul is a registered brand of the Austrian-based company, Fire of Istanbul GmbH. The production of these beverages typically occurs in Austria to meet European Union quality standards while catering to the high demand for ethnic flavors in the DACH region (Germany, Austria, Switzerland) and beyond. The brand is positioned as a premium carbonated soft drink that blends the nostalgic taste of Turkish fruit sodas with modern European manufacturing.