Grivița Clasic Lager

Grivița is a prominent Romanian beer brand that draws its heritage from the historic Luther Brewery (later renamed Grivița), originally established in Bucharest in 1869. The brand celebrates the industrial spirit of the Grivița neighborhood, often depicted through its iconic worker imagery on the packaging.

The modern revival of the brand, particularly the craft-oriented versions, is brewed locally in Romania. The production focuses on maintaining a connection to Romanian brewing traditions while catering to contemporary tastes for classic lagers.

Ownership of the Grivița brand name has seen various transitions following the privatization and eventual closure of the original state-owned factories. Today, the brand is managed by Romanian entrepreneurs through entities like Grivița Pub & Grill and related brewery startups that have successfully revitalized the name as a symbol of Bucharest's urban beer culture.