DJI Consumer Drone

DJI, officially known as SZ DJI Technology Co., Ltd., is a global leader in the development and manufacture of civilian drones and aerial imaging technology. The brand was founded in 2006 by Frank Wang in Shenzhen, Guangdong, China. It has since grown to dominate the global consumer drone market, capturing a significant majority share by offering high-quality products ranging from professional cinematography gear to hobbyist drones.

All DJI products are primarily designed and manufactured at the company's high-tech facilities in Shenzhen, which is often referred to as China's Silicon Valley. This centralized manufacturing approach allows the brand to maintain tight control over its supply chain and innovative hardware development.

As of 2024 and looking toward the future, DJI remains a privately held Chinese company. It is primarily owned by its founder, Frank Wang, along with various private equity and venture capital investors. Despite facing regulatory scrutiny in various international markets, it continues to lead the industry through its subsidiaries and extensive global distribution network.