Asahi Super Dry Lager

Asahi Super Dry is Japan's most iconic beer, first launched in 1987 by Asahi Breweries. It revolutionized the beer industry by introducing the 'Karakuchi' (dry) taste, characterized by its crisp, clean finish and lack of a bitter aftertaste. While the brand is deeply rooted in Japanese brewing heritage, its global success has led to a diversified manufacturing footprint.

Today, Asahi Super Dry is produced in various locations around the world to maintain freshness and meet local demand. While the flagship production remains in Japan, international versions—including those found in the UK and Europe—are often brewed in regional facilities such as the Birra Peroni brewery in Italy or the Grolsch brewery in the Netherlands, following the strict original Japanese recipe.

The brand is owned by Asahi Group Holdings, Ltd., a major global player in the beverage and food industry. Headquartered in Tokyo, the company has expanded aggressively through international acquisitions, solidifying its position as a leading premium beer provider across Asia, Europe, and Oceania.