Made O'Meter
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Norwear is a sub-brand of the Norwegian company Way Nor, which is one of the largest souvenir and gift suppliers in Norway. Established in 1993, Way Nor specializes in products that reflect Scandinavian culture and lifestyle, particularly outdoor gear and traditional Norwegian patterns.
The Norwear line, including the Bergen jacket shown, focuses on functional outdoor clothing designed to withstand Nordic weather conditions. While the brand is deeply rooted in Norwegian design and heritage, manufacturing typically occurs in various locations globally to meet supply chain demands, though the design and quality control remain managed from their headquarters in Skedsmokorset, Norway.
Way Nor AS remains the ultimate owner of the brand. It is a family-owned Norwegian enterprise that has expanded its reach from traditional souvenir shops to broader retail distribution, maintaining its status as a key player in the Nordic tourism and textile market.
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