Ožujsko Pivo beer

Ožujsko Pivo, often affectionately referred to as 'Žuja', is the most popular beer brand in Croatia. Its origins date back to 1892 when the brewery was founded in Zagreb. The beer is named after the month of March (ožujak), which was traditionally the last month for brewing beer before the summer heat. The packaging visible in the image features the distinctive red and white checkers, reflecting the brand's deep-rooted identity as the official beer of the Croatian national football team.

While the brand is a national icon in Croatia, it is owned by Zagrebačka pivovara, which is a subsidiary of the global brewing giant Molson Coors Beverage Company. The production remains centered in Zagreb, Croatia, maintaining its local heritage while benefiting from international distribution and management networks. This specific bottle shows the Croatian deposit system symbol (Povratna naknada), indicating its primary market in the Balkan region.