Equilibra Tricologica Anti-Loss Shampoo

Equilibra is a historic Italian brand founded in 1987 in Turin by Franco Bianco. It has built a strong reputation in the wellness and natural cosmetics sector by combining natural ingredients with scientific research. The Tricologica line, specifically designed for hair health, is manufactured in Italy, reflecting the brand's commitment to local production and Italian quality standards.

In 2018, the brand entered a new phase of growth when the Anglo-Dutch multinational Unilever acquired a majority stake in the company. Today, Equilibra operates under the Unilever umbrella while maintaining its core identity as an Italian specialist in natural wellness and personal care, benefiting from Unilever's global distribution network.