BaByliss personal grooming and styling tools

BaByliss is a globally recognized leader in professional hair styling tools and personal care electronics. The brand's journey began in 1961 in Paris, France, when renowned hair stylist René Lelièvre invented the first electric curling iron in his workshop. This innovation quickly became a staple for professional stylists, establishing the brand's reputation for quality and high-performance engineering in the beauty industry.

Over the decades, BaByliss expanded its portfolio to include blow dryers, hair straighteners, clippers, and trimmers, catering to both salon professionals under the BaBylissPRO label and home consumers. The brand's commitment to technological advancement has maintained its status as a top choice for beauty enthusiasts worldwide.

Today, BaByliss is part of the Conair LLC portfolio, an American multinational corporation. While the brand maintains its French heritage and design influence, manufacturing is primarily centralized in China to leverage large-scale production capabilities. Conair LLC, headquartered in Stamford, Connecticut, continues to manage the brand's global distribution and product development, ensuring it remains at the forefront of the personal care market.