Power Force Ultra Original washing up liquid

Power Force is a well-known private label brand primarily associated with the international discount supermarket chain Aldi. It was developed to provide high-quality cleaning and household products at competitive prices, competing directly with major global brands in the hygiene and maintenance categories. The specific product shown is a concentrated dishwashing liquid designed for grease removal and cleaning kitchenware.

As a private label, Power Force products do not have a single manufacturing location. Instead, Aldi contracts various regional chemical manufacturers to produce these goods based on local market needs. For the UK and European markets, production is often handled by specialized third-party manufacturers located in the United Kingdom, Germany, or Poland. The ultimate ownership lies with the Aldi group, a German multinational family-owned discount supermarket chain that operates thousands of stores globally.