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Squeaky Bean is a prominent brand in the plant-based food sector, specifically known for its wide range of ready-to-eat vegan deli meats, snacks, and meal components. Founded with the mission to make plant-based eating more accessible and enjoyable, the brand has gained significant popularity for creating realistic textures and flavors that appeal to both vegans and flexitarians. The brand is celebrated for its innovation in the 'meat-free' aisle, offering products like vegan pastrami, chicken-style pieces, and chorizo-style slices.
While the brand was born and developed within the UK, its trajectory took a significant turn when it was acquired by the Compleat Food Group. This acquisition has allowed Squeaky Bean to scale its production and distribution significantly. Most of its manufacturing takes place within the United Kingdom to serve the high demand in the British and European markets. The brand remains a key player in the transition toward sustainable, plant-centric diets, focusing on high-protein, low-impact food solutions.
Today, Squeaky Bean operates as a flagship plant-based brand under The Compleat Food Group, which is backed by private equity firm Equistone Partners Europe. This corporate backing provides the brand with the resources to continue its expansion into various retail sectors and innovate further in the alternative protein space. The ownership structure reflects a broader trend of traditional food groups investing heavily in sustainable and vegan food portfolios to meet evolving consumer preferences.
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