Asda Protect Kids Sensitive Sun Lotion

Asda Protect Kids is a private-label sun care brand developed specifically for the British retail giant Asda. The product range is designed to provide high-level sun protection, often meeting professional dermatological standards while remaining affordable for families. As a retailer-owned brand, Asda manages the product development, and manufacturing typically takes place within the United Kingdom to serve its extensive network of supermarkets and online customers.

The brand is part of Asda Stores Ltd, which was originally founded in 1949 in Leeds, West Yorkshire. For several decades, Asda was owned by the American multinational Walmart. However, as of 2021, the company returned to British ownership under the Issa brothers (Mohsin and Zuber Issa) and TDR Capital. As of 2024, the ultimate ownership structure shifted further, with TDR Capital becoming the majority owner after acquiring Zuber Issa's stake. The brand remains a quintessential part of the British retail landscape, focusing on high-quality health and beauty essentials.