Robin Hood All-Purpose Flour

Robin Hood is a historic flour brand that has been a staple in Canadian kitchens for over a century. Founded in Moose Jaw, Saskatchewan, the brand became synonymous with high-quality milling and domestic baking. Over its long history, the brand has transitioned from its original milling roots through various corporate acquisitions, maintaining its strong Canadian identity while expanding its product line into various cake mixes and baking supplies.

Today, the brand is owned by Horizon Holding Co. (specifically the Smucker Foods of Canada Corp subsidiary) for the Canadian market. While the consumer brand is managed by Smucker's, the actual manufacturing and supply of the flour are often tied to major milling operations like Ardent Mills. The brand continues to emphasize its connection to Canadian farmers and the quality of hard red spring wheat typically used in its production.