ASDA High Juice White Grape & Peach squash

Asda High Juice White Grape & Peach is a private-label beverage produced for Asda, a major British supermarket chain. As a 'High Juice' product, it contains a significant proportion of real fruit juice concentrate (50%) compared to standard squashes. The brand is quintessentially British, serving the UK market with products typically manufactured within the United Kingdom to meet local demand and supply chain efficiencies.

Asda was originally founded in 1949 in Yorkshire, England. Its ownership history is significant: after being owned by the American retail giant Walmart for over two decades, it was acquired in 2021 by the Issa brothers (Mohsin and Zuber Issa) and TDR Capital. As of late 2024 and heading into 2026, the brand remains under this British-based ownership structure, specifically managed through Bellis Topco. This transition marked a return to British majority ownership for one of the UK's 'Big Four' supermarkets.