Right Guard Freshness Recharge Fresh Roll-On

Right Guard is a historic American personal care brand that revolutionized the grooming industry by introducing the first aerosol deodorant in the early 1960s. Originally developed by the Gillette Company, the brand quickly became a staple in households for its long-lasting protection against sweat and odour.

In the European market, particularly in the UK, the brand underwent a significant ownership shift when Henkel acquired the European rights from Procter & Gamble (who had bought Gillette) in 2006. While the brand originated in the United States, the European variants are typically manufactured across multiple locations in Europe to serve the local markets.

Today, Right Guard remains a key player in the personal hygiene sector, known for its high-performance formulas targeted primarily at men. The brand continues to operate under the umbrella of Henkel AG & Co. KGaA for its European business, maintaining a strong presence in the grooming category with a focus on durability and freshness.