Cien Pure Care Body Wash

Cien is a prominent private-label brand developed by the German global discount supermarket chain Lidl. The brand was created to provide affordable alternatives to well-known cosmetic and personal care products, focusing on everyday essentials such as body washes, shampoos, and skincare items.

The manufacturing of Cien products is primarily centered in Germany, where Lidl partners with various contract manufacturers like Mann & Schröder GmbH to produce high-quality personal care goods that meet European safety standards. While the brand is German in origin, its production scale covers multiple facilities across Europe to support Lidl's vast international retail network.

Cien is ultimately owned by the Schwarz Group, one of the largest retail conglomerates in the world. Based in Neckarsulm, Germany, the Schwarz Group manages the brand as part of Lidl's exclusive product portfolio, ensuring consistent quality and availability across all Lidl stores worldwide. The brand remains a central pillar of Lidl's value proposition in the health and beauty sector into 2026 and beyond.