Green Frost Broccoli a rosette

Green Frost is a private label brand primarily associated with the Italian supermarket chain MD S.p.A. The brand focuses on providing a variety of frozen vegetable products, such as broccoli florets, peas, and mixed vegetables, catering to consumers looking for convenience and value. The products are designed to maintain nutritional value through rapid freezing techniques.

Historically, Green Frost serves as a budget-friendly alternative within the Italian retail landscape. The brand is managed by MD S.p.A., which is one of the leading discount retailers in Italy. MD was founded by Patrizio Podini in the 1990s and has since expanded its footprint significantly across the Italian peninsula, offering a wide range of house-branded food items.

Manufacturing for Green Frost products typically takes place in Italy, sourcing from local agricultural partners to ensure freshness and reduce transport times. As of 2026, the brand remains under the ultimate ownership of MD S.p.A., which continues to be a privately held Italian company headquartered in Gricignano di Aversa. The company maintains a strong commitment to Italian production standards and supply chain transparency.