OSM (One Square Meal) Bars

OSM, which stands for One Square Meal, was developed in New Zealand by Cookie Time Limited. The brand was created with the goal of providing a nutritionally balanced meal replacement in a convenient snack bar format. Each bar is specifically designed to provide one-third of a person's daily intake requirements for energy, protein, carbohydrates, fats, and 16 vitamins and minerals.

Since its inception, OSM has maintained its core identity as a New Zealand-made product. It is produced locally to ensure quality control and adherence to its strict nutritional specifications. The brand has expanded from its original bars to include bites and granola, catering to the growing market for healthy, on-the-go functional foods.

Ownership remains within the original founding company, Cookie Time Limited, which is an iconic family-owned business in New Zealand. This independence has allowed the brand to focus on its specific nutritional niche without the influence of large multinational food conglomerates, maintaining a strong domestic presence while exporting to select international markets.