Decò Greco Fragola yogurt

Decò is a prominent private label brand managed by Multicedi S.r.l., a major Italian retail group. The specific product shown is a Greek-style strawberry yogurt. While the Decò brand itself is inherently Italian and designed for the local market, their 'Greco' yogurt line is typically sourced through strategic partnerships with specialized dairy producers in Greece to ensure authenticity and product quality.

Ownership of the brand resides with Multicedi, which was founded in 1993 in Caserta, Italy. The company has grown to become a leader in the large-scale distribution sector in Central and Southern Italy, operating under various retail banners. The Decò brand represents their core private label offering, providing a wide range of products that compete with international brands while maintaining a strong regional identity and focus on Italian consumer preferences.