Made O'Meter
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Mimo is a specialized brand in the pet care segment, focusing on hygiene and wellness products for domestic animals. The Blue Premium line of training pads (tapetes higiênicos) is designed to provide ultra-dry solutions for indoor pet waste management. The brand was developed by Multilaser Industrial (now known as Multi), a massive Brazilian electronics and consumer goods conglomerate. This expansion into the pet market reflects the company's strategy to diversify its portfolio into high-growth consumer categories.
The product is primarily manufactured in Brazil to serve the local market efficiently. Ownership of the Mimo brand lies with Multi, which remains a publicly traded Brazilian company. The brand benefits from Multi's extensive distribution network across South America, ensuring that pet hygiene solutions reach a wide audience of pet owners looking for premium quality at competitive pricing.
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