OLW Choco Crunch with Umami Salt

OLW Choco Crunch is a popular Swedish snack that combines the crunchiness of corn snacks with smooth milk chocolate and a hint of umami salt. The brand OLW, which stands for Old London Wasa, was founded in 1967 as a joint venture between Wasabröd and the American company Borden Foods. It has since become one of the most recognized snack brands in Scandinavia, known for its slogan "Cheez Doodles" and its focus on Friday night coziness (fredagsmys).

Today, the brand is manufactured in Filipstad, Sweden, maintaining its local heritage. Since 2005, OLW has been under the ownership of Orkla, a leading Norwegian conglomerate. Orkla operates as the ultimate owner, managing the brand through its Orkla Confectionery & Snacks Sweden subsidiary. The company continues to dominate the Swedish market by blending traditional snack profiles with innovative flavor combinations like the Choco Crunch line.