Eureka vacuum cleaner

Eureka is a well-known brand in the home cleaning industry, originally established in the United States. For over a century, it was a staple of American households, known for its innovative canisters and upright vacuum cleaners. Over the decades, the brand underwent several changes in ownership, reflecting the globalization of the appliance market.

Today, the manufacturing process for Eureka products is primarily centered in China, where advanced production facilities handle the assembly of their cordless, upright, and robotic vacuum cleaners. This shift allows the brand to integrate modern technology and maintain competitive pricing in the global marketplace.

The brand is currently owned by the Midea Group, a massive multinational electrical appliance manufacturer headquartered in Foshan, Guangdong, China. Midea acquired the Eureka brand from Electrolux, further expanding its footprint in the floor care sector. Under Midea's stewardship, Eureka continues to be a major player in both the North American and international markets, blending its American heritage with large-scale international manufacturing expertise.