I&J Seafood

I&J, which stands for Irvin & Johnson, is a well-established name in the global frozen food industry, particularly renowned for its seafood products. The brand was founded in South Africa in 1910 by George Irvin and Charles Johnson, who pioneered the country's commercial fishing and distribution industry.

Over the decades, I&J expanded its footprint significantly, becoming a household name in several markets, most notably in Australia and South Africa. The brand is recognized for its supply chain transparency and focus on sustainable fishing practices. Depending on the specific market and product, manufacturing occurs in various locations including South Africa and facilities across Southeast Asia to meet global demand.

Today, the ownership of the brand is split by region. The South African operations remain under the parent company AVI Limited. However, the Australian brand and business were acquired by Simplot, an American food industry giant, which manages the production and distribution of I&J products for the Australasian market.