Aussie Instant Volume Hair Spray

Aussie is a widely recognized hair care brand that, despite its name and iconic kangaroo logo, has a complex international history. The brand was originally founded in 1979 by American hair stylist Tom Redmond following a trip to Australia, where he was inspired by unique local ingredients. The brand quickly gained popularity in North America and Europe for its signature scents and effective formulas, such as the famous 3 Minute Miracle.

While the brand's identity is deeply rooted in Australian themes, the manufacturing and ownership are predominantly Western. In 2003, the brand was acquired by Procter & Gamble (P&G), a global consumer goods powerhouse based in the United States. Today, Aussie products are manufactured in various locations globally, with a significant portion of the North American supply produced in the United States. As of 2024 and beyond, P&G remains the ultimate owner, managing the brand's distribution and marketing through its extensive global network.