Color Wow Extra Strength Dream Coat

Color Wow is a premium hair care brand that has gained massive popularity for its innovative solutions, particularly its Dream Coat range. The brand was founded in the United Kingdom by Gail Federici, a serial entrepreneur in the beauty industry who previously co-founded John Frieda. The brand focuses on solving problems associated with color-treated hair, such as frizz, brassiness, and root regrowth.

While the brand has its creative and founding roots in the UK, manufacturing primarily takes place in the United States to ensure high-quality standards and global distribution capabilities. The company is owned by Federici Brands, which remains a privately held entity led by the original founder. Color Wow continues to lead the market in the 'anti-humidity' hair category, utilizing advanced polymer technology to provide long-lasting, glossy results for consumers worldwide.