New Era backpack

New Era Cap Company is an iconic American headwear and apparel brand founded in 1920 by Ehrhardt Koch in Buffalo, New York. While most famous for being the exclusive on-field cap supplier for Major League Baseball (MLB), the brand has expanded significantly into lifestyle accessories, including backpacks and luggage like the one pictured.

Originally starting as the E. Koch Cap Co., the company has remained a family-owned entity for over a century, currently led by the fourth generation of the Koch family. While its heritage is rooted in the United States, New Era utilizes a global supply chain for its accessories. Production for items like backpacks typically occurs in specialized manufacturing facilities across Asia, including countries like Vietnam and China, to serve its global market. The brand continues to be headquartered in Buffalo, New York, maintaining its status as a private American company.