V Blue Guarana Energy Drink

V Blue is a prominent energy drink variant characterized by its distinct guarana flavor and blue branding. The brand was originally launched in August 1997 in Methven, New Zealand, by Frucor Beverages. It quickly became a market leader in the energy drink category across Australasia due to its unique formulation and aggressive marketing strategies.

Manufacturing primarily takes place in New Zealand, where the brand's production hub is located, though it is widely distributed across Australia and other international markets. Ownership of the brand shifted in 2009 when the Japanese beverage giant Suntory Holdings acquired Frucor Beverages. Today, the brand is managed under the Suntory Oceanic division, ensuring its continued presence as a top-selling energy drink in the Southern Hemisphere under the stewardship of a global leader in the beverage industry.