Prose Custom Shampoo

Prose is a personalized hair care brand that specializes in custom-tailored hair products. The brand was founded in 2017 by a group of French hair care experts and entrepreneurs, including Arnaud Plas, Paul Michaux, and Catherine Minford, who sought to disrupt the traditional mass-market beauty industry. While the founders have French roots and the brand emphasizes professional Parisian hair care standards, the company is headquartered in Brooklyn, New York.

All Prose products are custom-blended and manufactured in their own facility located in Brooklyn, USA. This direct-to-consumer model allows them to formulate products based on individual customer data such as hair type, scalp condition, lifestyle, and even local climate conditions. The company remains an independent, venture-backed entity, continuing to lead the trend in personalized, sustainable beauty solutions through its certified B Corp status.