Old Spice Fiji Deodorant

Old Spice is one of the most iconic men's grooming brands in the world, originally established by William Lightfoot Schultz through the Shulton Company in 1937. While it originally launched as a brand for women, the men's line quickly became the primary focus. The brand is deeply rooted in American grooming history and is famous for its maritime branding and distinctive scents.

Today, Old Spice is owned by the multinational consumer goods giant Procter & Gamble (P&G). While the brand has global distribution, a significant portion of its manufacturing for the North American market takes place in the United States. P&G has modernized the brand with innovative marketing and a wide range of products including deodorants, body washes, and hair care items.