Canadian Tire Supercycle, CCM, and Raleigh bicycles

Canadian Tire is a cornerstone of the Canadian retail landscape, offering a wide array of bicycle brands that cater to different segments of the market. Its private labels, such as Supercycle, have been a staple for Canadian families for decades, providing affordable entry-level bikes. The company also holds the rights to iconic brands like CCM (Canada Cycle & Motor Co.) and Raleigh within the Canadian market, maintaining a significant presence in the recreational and commuter cycling sectors.

While these brands have deep historical roots in Canada and the United Kingdom, the manufacturing of Canadian Tire bikes is largely outsourced to specialized facilities in East Asia, particularly China and Taiwan. This allows for high-volume production and competitive pricing. The bicycles are then distributed through Canadian Tire's extensive network of over 500 retail locations across Canada.

Ultimately, the bicycles sold under these labels are owned and managed by the Canadian Tire Corporation. As one of Canada's most recognized publicly traded companies, it oversees a diverse portfolio that includes FGL Sports, Mark's, and Helly Hansen. The brand strategy focuses on leveraging historical heritage while utilizing global supply chains to meet the demands of the North American consumer.