Purity Vision Deo Krystal mineral deodorant

Purity Vision is a Czech brand established in 2008 by Vladimír and Shanti Pelán, focusing on ecological and fair-trade natural cosmetics. The Deo Krystal is a mineral deodorant stick made from 100% potassium alum, a naturally occurring mineral salt.

While the brand and the owning company, Natures Care CZ s.r.o., are based in the Czech Republic, the raw mineral material for this specific product is primarily sourced and processed in Thailand, where high-quality potassium alum deposits are located. The brand emphasizes sustainability, vegan ethics, and minimal processing across its entire product line.

Today, Purity Vision remains under the ownership of Natures Care CZ s.r.o. based in Dobříš, Czech Republic. The company has maintained its status as a leading independent natural cosmetics provider in the Central European market, avoiding acquisition by large multinational conglomerates to preserve its original fair-trade and bio-certified values.