Danone Danup drinkable yogurt

Danup is a flagship drinkable yogurt brand that revolutionized the dairy category by combining the benefits of yogurt with the convenience of a beverage. Originating from the expertise of the Danone group, it was designed to appeal to younger consumers and those seeking on-the-go nutrition. The product is known for its smooth texture and variety of fruit flavors, serving as a staple in many households across Europe and Latin America.

The brand is owned by Danone S.A., a world-leading food and beverage company headquartered in France. While the brand concept and core technology were developed in France, Danup is manufactured locally in numerous countries to ensure freshness and support regional dairy supply chains. This localized production model allows Danone to adapt flavors and formulations to specific regional tastes while maintaining the global quality standards of the parent corporation.