Arm & Hammer Sensitive Whitening Toothpaste

Arm & Hammer is an iconic American brand with a legacy dating back to the mid-19th century. Originally known for its pure baking soda (sodium bicarbonate), the brand was founded by James A. Church and John Dwight, who formed Church & Co in 1846. The famous logo, featuring the arm of Vulcan, the Roman god of fire and metalworking, was adopted shortly after and has since become synonymous with household cleaning, laundry, and personal hygiene products.

Today, the brand is owned by Church & Dwight Co., Inc., which remains headquartered in Ewing, New Jersey. While Arm & Hammer is deeply rooted in American manufacturing history, its global footprint means that products like this Sensitive Whitening toothpaste are distributed worldwide, often through local subsidiaries like Church & Dwight UK Ltd for the British market. The toothpaste itself leverages the brand's heritage by using baking soda as a primary ingredient for low-abrasion cleaning and whitening, maintaining its position as a household staple in both the US and international markets through 2026 and beyond.