Diamondback Bicycle Micro Bell

Diamondback Bicycles, a brand with deep roots in American cycling history, was founded in Newbury Park, California, in 1977. Originally established as a pioneer in the BMX movement under Western States Imports, the brand evolved into a major player in mountain and road biking. Today, Diamondback is a global brand with manufacturing primarily outsourced to facilities in China and Taiwan to meet international demand for affordable yet high-quality cycling gear.

Ownership of Diamondback has transitioned through several major corporations over the decades. As of the current market landscape, Diamondback is owned by the Regent, L.P. investment firm, following its acquisition from Accell Group. This shift represents a move toward revitalizing the brand's presence in the North American market. The brand continues to produce a wide array of products ranging from entry-level commuter bikes to professional-grade performance equipment and accessories like the micro bell shown in the image.