Mevolution Easy-Reach Flossers

Mevolution is a private label brand developed specifically for the Nordic market. It was created by Axfood, one of Sweden's largest players in the food retail market, to provide affordable yet high-quality personal care and hygiene products.

The Easy-Reach Flossers are designed for convenient dental hygiene, featuring a smooth-glide floss and a built-in toothpick. While the brand is Swedish and managed from Stockholm, the manufacturing of these plastic-based dental tools typically takes place in China, which is the global hub for such personal care accessories.

As a private label, Mevolution is owned by Axfood AB. The brand is distributed exclusively through Axfood's various retail chains, including Willys, Hemköp, and Tempo, ensuring a strong presence across Sweden. The ultimate ownership remains with Axfood AB, headquartered in Sweden.