123 Benzin Fuel

123 Benzin was a notable gas station brand in Denmark, famously known for its competitive pricing and self-service model. The brand was originally established by the Danish company Dansk Olie Kompagni A/S (DOK) to capture the discount market. Over the years, the brand became a staple for Danish motorists seeking budget-friendly fuel options.

In terms of ownership, the brand's history is closely tied to the shifting landscape of the Scandinavian energy sector. It was eventually integrated into the portfolio of Statoil (now Equinor). Following the sale of Statoil's retail business, the brand transitioned under the ownership of Alimentation Couche-Tard. In recent years, most 123 Benzin stations in Denmark have been rebranded to Circle K or INGO, the latter being the current discount brand utilized by the parent company in the region. The fuel itself is sourced from various regional refineries supplying the Nordic market.