Via Professional White laundry detergent

Via is a well-established brand of laundry detergent, primarily known in the Nordic region. It is the Swedish branding for the global brand 'Persil' (in certain markets) or 'OMO', all belonging to the Unilever portfolio. The brand's origin in the Swedish market dates back several decades, providing specialized cleaning solutions for both consumers and professional sectors.

Currently, the brand is owned by Unilever, a British multinational consumer goods company. However, the 'Professional' line, as seen in the image, is often managed or distributed through a strategic partnership with Diversey, a provider of hygiene and cleaning technologies. While Unilever remains the ultimate brand owner, manufacturing for these bulk professional products occurs across various European facilities to serve local markets efficiently.